Fortuna is a brand of cigarettes owned by Franco-Spanish company Altadis, and hence a sub-section of British tobacco group Imperial Tobacco. Fortuna contains a blend of American tobacco made mainly from Virginia-type tobacco. Fortuna was first introduced in Spain in 1974 by Tabacalera, a Spanish tobacco conglomerate which is now half of the Altadis corporation.

In 2004, the brand was introduced in Morocco, France, Italy, Luxembourg, Poland, Austria, Panama and Finland, in 2007 in Brazil, and in 2008 in the United States. Fortuna cigarettes are manufactured in the United States by Commonwealth Brands in Reidsville, North Carolina.

As of 2006 the brand remains the market leader in Spain.