FIJI Water, natural artesian water, began being bottled in 1996 at the source in the Yaqara Valley of Viti Levu, one of Fiji's two principal islands, and is now the number one imported bottled water in the United States. FIJI's natural artesian origins provide the water with a unique mineral profile, including its high silica concentration. FIJI Water is known for its iconic square bottle and its signature soft, smooth taste, which comes from the natural silica content and trace amounts of calcium and magnesium. As part of that strict commitment to quality, no human hands are allowed to touch it. Perfectly protected from outside air and external elements, FIJI Water is untouched until you unscrew the cap.