The top-selling beer in the US, Budweiser Light overtook its stablemate Budweiser this year jumping two places to become the world’s third biggest beer by volume. A total of 51 million hectolitres of the light beer was produced in 2013 helping AB InBev to generate revenues of $43.2 billion. This continued success has been helped in part by the brewer’s experiential marketing campaigns, which have involved hosting large-scale events throughout the year. These include the first Bud Light Music First’s 50/50/1 event in 2013, which saw the brand co-ordinate 50 concerts in 50 US states on a single day in partnership with LiveNation. Its Bud Light Hotel has also proven successful at promoting the brand, in which an existing hotel or restaurant is temporarily rebranded with the beer’s stripes, immersing guests in the brand. Bud Light has staged promotional events such as these for the past five years at the US Super Bowl.