- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Nauka koja se bavi proučavanjem znakova je semiotika. Ona je rasprostranjena u književnosti (semiologija), u duhovnosti, umjetnosti, u životinjskom svijetu (zoosemiotika) ili kao medicinska semiotika. Semiotski postupak je slanje kodirane informacije sa pošiljaoca na primaoca i njeno dešifriranje i interpretiranje.
Industry:Advertising
The process by which manufacturers agree to abide by codes of practice without the force of law.
Industry:Advertising
The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.
Industry:Advertising
A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.
Industry:Advertising
Sales promotion technique which offers a price reduction to the consumer as an incentive to purchase.
Industry:Advertising
Those groups within society with which the consumer identifies and to which he or she would wish to belong.
Industry:Advertising
A sales promotion technique whereby a purchaser is given back part of the purchase price. Most commonly, this is associated with retailers achieving a previously agreed sales target.
Industry:Advertising
The target audience for whom a communications message is intended.
Industry:Advertising
The collection of data from samples of the target population to enable quantification and analysis.
Industry:Advertising
