Home > Term: Segmentacija
Segmentacija
The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- hkadric
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(Silver) 762 points - 100% positive feedback
(Bugojno, Bosnia & Herzegovina)
