- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Any communication concerning a company, product or service which is not paid for or sponsored.
Industry:Advertising
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
Industry:Advertising
Information about products and services conveyed from one individual to another.
Industry:Advertising
The process by which receivers only notice some of the messages to which they are exposed.
Industry:Advertising
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
Industry:Advertising
The area or region for which a salesperson or team is responsible.
Industry:Advertising
The process of encouraging the consumer to try a specified product or service.
Industry:Advertising
A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.
Industry:Advertising
The use of short-term, often tactical, techniques to achieve shortterm sales objectives.
Industry:Advertising
A form of personal selling in which the communications process is conducted via the telephone.
Industry:Advertising
