Home > Term: Selektivna distorzija
Selektivna distorzija
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- hkadric
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(Silver) 762 points - 100% positive feedback
(Bugojno, Bosnia & Herzegovina)
