- Industry: Beverages
- Number of terms: 24
- Number of blossaries: 4
- Company Profile:
A global brewer based in Belgium with beer brands including Budweiser, Becks and Stella Artois.
A newcomer to brands list, Harbin beer is brewed by the Harbin Brewery in China. In recent years the brewery has dramatically increased its production capacity allowing it to emerge as one of the world’s top 10 beer brands. AB InBev took over the brewery in 2004 following a bitter battle with SABMiller, allowing it to further increase its distribution in European and North American markets, however its share is tiny compared to other big Chinese beer brands such as Tsingtao. Its key market is China.
Founded in 1900, it is China’s fourth largest – and the oldest – brewery, and it also produces the Hapi beer brand. Harbin’s history dates back to 1900 when a Russian citizen founded the Manchuria brewery in northeast China. In 1908 the company was renamed Gulunia, then Harbin Brewery in 1932. For the most part of its history it was controlled by the Chinese state government, during which time it became the first company to brew beer with corn instead of rice during the Great Chinese Famine.
Industry:Beverages
Sold in more than 85 countries Budweiser is one of the world’s most internationally recognised brands making it also one of the most valuable. Sales are largely driven by China, Brazil, Russia and the UK, according to its annual report. The brand has gained a particularly strong foothold in Russia and Ukraine’s premium beer markets, while growth in China is said to be “extremely robust” due to the brands increasing popularity in Asia.
Industry:Beverages
The top-selling beer in the US, Budweiser Light overtook its stablemate Budweiser this year jumping two places to become the world’s third biggest beer by volume. A total of 51 million hectolitres of the light beer was produced in 2013 helping AB InBev to generate revenues of $43.2 billion. This continued success has been helped in part by the brewer’s experiential marketing campaigns, which have involved hosting large-scale events throughout the year. These include the first Bud Light Music First’s 50/50/1 event in 2013, which saw the brand co-ordinate 50 concerts in 50 US states on a single day in partnership with LiveNation. Its Bud Light Hotel has also proven successful at promoting the brand, in which an existing hotel or restaurant is temporarily rebranded with the beer’s stripes, immersing guests in the brand. Bud Light has staged promotional events such as these for the past five years at the US Super Bowl.
Industry:Beverages
