Home > Term: 購後不滿
購後不滿
消費者認為產品或服務並未能提供預期的性能在某些維度上的購買決定的回應。
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- evergreen1225
- 100% positive feedback
(Novi, United States)