Pepero 天 （빼빼로 데이） 是在韓國類似于情人節慶祝活動。 It is named after the Korean snack Pepero and held on November 11, since the date "11/11" resembles four sticks of Pepero and also two persons together than form a couple. 假期被觀察主要由年輕人和夫婦交換 Pepero 枝、 其他糖果和浪漫的禮物。 學生還提供 Pepero 堅持他們的老師。 According to one story, Pepero Day was started in 1994 by students at a girls' middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero". 樂天否認開始放假，並相反指出他們注意到各地 11 月 11 日的 Pepero 銷售磕磕碰碰，持續流行下去後，他們決定，然後鼓勵這個節日特殊禮品盒和其他促銷活動。 樂天通常約 55%的 Pepero 生意在做 11 月每年。