Home > Term: 品牌形象
品牌形象
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Rena yuan
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(V.I.P) 10172 points - 100% positive feedback
(China)
