Home > Term: 品牌权益
品牌权益
资本对品牌价值的分配。有时用来描述一个品牌的使用带来的无形好处。
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Rena yuan
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(V.I.P) 10172 points - 100% positive feedback
(China)
