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Something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits. This is the added-value that a brand gains, aside from its functional benefits.
A marketing strategy implemented by a company in order to get their brand to occupy a distinct position in the mind of the costumers.
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable. Companies can create brand equity for their products by making ...
Catelyn was born into House Tully and is the eldest child of Lord Hoster Tully. She has a younger brother, Edmure, and a younger sister, Lysa. Petyr Baelish was fostered with the Tullys and Catelyn grew up with him. She was betrothed to marry Brandon Stark of Winterfell, but he was brutally ...
Eddard Stark is the head of House Stark and Lord Paramount of the North. The North is one of the constituent regions of the Seven Kingdoms and House Stark is one of the Great Houses of the realm. House Stark rule the region from their seat of Winterfell and Eddard also holds the title Lord of ...
Sansa Stark is the eldest daughter and second child of Lady Catelyn and Lord Eddard Stark. Eddard is the head of House Stark and Lord Paramount of the North. The North is one of the constituent regions of the Seven Kingdoms and House Stark is one of the Great Houses of the realm. House Stark rules ...
Ser Jaime Lannister is a knight of the Kingsguard, a position he has held for twenty years since he was a teenager, the youngest Kingsguard ever. He was appointed to the position by the Mad King, Aerys II Targaryen.the son of Tywin Lannister, twin brother of Queen Cersei Lannister, and older ...
Jon is the bastard son of Lord Eddard Stark of Winterfell, the head of House Stark and Lord Paramount of the North. The North is one of the constituent regions of the Seven Kingdoms in Westeros, and House Stark is one of the Great Houses of the realm. House Stark rules the region from their seat of ...