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Wolfgang Puck is one of the most recognized celebrity chefs in the United States, as well as the world. Puck shares some of his celebrity chef recipes on my blog and they are fabulous. Whether it's overseeing the Oscar after party or demonstrating how to create his signature satay recipe, Puck has ...
Rocco is an American chef, born Novermber 19,1966 in Queens, NYC. He graduated in 1986 from the Culinary Institute of America in Hyde Park, New York, and in 1990 from Boston University with a bachelor's degree in business. DiSpirito is known for his Italian-American cuisine and his innovative ...
Jamie Oliver is a celebrity chef and restaurateur. He was born in Clavering, England, on 27 May 1975. Jamie took an early interest in food. He grew up in Essex, where his parents Trevor and Sally still run their own highly respected pub/restaurant The Cricketers in Clavering and was frequently ...
Anthony Michael Bourdain born in 25 June 1956,in New York. Anthony Bourdain attended Vassar College and graduated from the world-renowned Culinary Institute of America. He began running New York kitchens at restaurants such as Supper Club, One Fifth Avenue, and Sullivan's. His extensive body of ...
Bocuse is a french based chef in Lyon. He was born in France, 11 February 1926. His cooking style is Nouvelle Cuisine, which literally means "new cuisine" in French. This approach is different compare to the haute cuisine, this method characterized by lighter, more delicate dishes and ...
Born in Leeds, England, 11 December 1961, Marco is a celebrity chef and restaurateur. His mother is Italian who went to England in her early youth to learn English where she met Marco father, Frank white, who was a chef. After leaving Allerton High School in Leeds without any qualifications, ...
Basically is the impression that the customers have about the brand (or the products or the company). Brand image can be built through advertising, maintaining the products' quality, maintaing customers relationship, after-sale services, etc.
Licensing means give other people to use the company brand, but that person has to pay certain amount (leasing fee or royalty) in exchange for the brand image. For example: McDonald, KFC, SevenEleven, etc they 'lease' their brand image in exchange for the loyalty fee. McDonald for example, ...
