Home > Term: Direct marketing
Direct marketing
A method of marketing that uses one or more media to elicit an immediate and measurable action - such as an inquiry or a purchase - from a customer or prospect. Also known as direct response marketing.
- Part of Speech: noun
- Industry/Domain: Health care
- Category: General
- Company: Blue Cross Blue Shield
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Creator
- Harry8L
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(V.I.P) 574128 points - 100% positive feedback
(London, United Kingdom)
