Home > Term: Modes of address
Modes of address
Implicit and explicit ways in which aspects of the style, structure and/or content of a text function to 'position' readers as subjects ('ideal readers') (e.g. in relation to class, age, gender and ethnicity).
- Part of Speech: noun
- Industry/Domain: Language
- Category: General language
- Company: Others
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- Harry8L
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(London, United Kingdom)