Home > Term: Campaign ROI (return on investment)
Campaign ROI (return on investment)
The campaign ROI is the return on your marketing investment. Use the Campaign ROI Analysis Report to analyse the ROI. The ROI is calculated as the net gain (Total Value Won Opps - Actual Cost) divided by the Actual Cost. The ROI result is expressed as a percentage.
- Part of Speech: noun
- Industry/Domain: Software
- Category: CRM
- Company: Salesforce
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- Harry8L
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