Home > Term: brand equity
brand equity
Atribuirea valorii capitalului la un brand. Uneori folosit pentru a descrie necorporale beneficiile asociate cu utilizarea de un brand.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Cristina Moraru
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(Bronze) 33 points - 0% positive feedback
