Home > Term: корпоративен идентитет
корпоративен идентитет
The programme of communication and change that a company undertakes in order to communicate its values.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Jasmin
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(Diamond) 7632 points - 100% positive feedback
(Macedonia)
