Home > Term: product placement
product placement
L'inclusione o la menzione di prodotti o servizi in film, programmi televisivi o altrove, solitamente in cambio di un canone.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- federica.masante
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(Platinum) 5461 points - 100% positive feedback
(Italy)
