Home > Term: összehasonlító reklámozás
összehasonlító reklámozás
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Zsanna
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(Gold) 1053 points - 100% positive feedback
(Hungary)
