Home > Term: अवधारणात्मक मानचित्रण
अवधारणात्मक मानचित्रण
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- mitraashutosh
- 100% positive feedback
(India)