Home > Term: planificacion de medios
planificacion de medios
The process of determining the means by which an advertising message will be communicated to a defined audience.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Laura Serván
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(Diamond) 7440 points - 100% positive feedback
(Madrid, Spain)
