A nomenclature and philosophy that goes beyond the traditional return on investment (ROI) concept by focusing the metric or calculation on how competitiveness is affected by investment. A good way to visualize and quantify the overall return on IT competitiveness is to build a spider diagram that identifies and maps all the relevant dimensions of competitiveness within a given industry sector, and then measure the changes in the overall mapping area during a given time interval (e.g., a year).