Home > Term: post-purchase dissatisfaction
post-purchase dissatisfaction
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Macyen
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(Bronze) 218 points - 100% positive feedback
