Printing by the use of pigments instead of dyes. The pigments do not penetrate the fiber but are affixed to the surface of the fabric by means of synthetic resins which are cured after application to make them insoluble. The pigments are insoluble, and application is in the form of water-in-oil or oil-in-water emulsions of pigment pastes and resins. The colors produced are bright and generally fat except to crocking.