A digital display that consists of two sheets of glass separated by a sealed-in, normally transparent liquid crystal material. The outer surface of each glass sheet has a transparent conductive coating with the viewing side etched into character-forming segments with leads going to the edges of the display. A voltage applied between the front and back coatings disrupts the orderly arrangement of molecules and causes the liquid to darken so that light cannot pass through it. The segment to which the voltage is applied appears as black against a reflected background.