Home > Term: just noticeable difference (JND)
just noticeable difference (JND)
The amount by which a product or service needs to be changed to ensure that the change is observed by the consumer.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Macyen
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(Bronze) 218 points - 100% positive feedback
