Home > Term: every day low prices (EDLP)
every day low prices (EDLP)
A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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Creator
- Macyen
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(Bronze) 218 points - 100% positive feedback
