A powdered milk supplement manufactured by Nestlé. Although there is no age recommendation, marketing is featured around children over three years of age with the tagline "Nutritious Milk for Growing Kids". Nido boasts a fortified formula that includes calcium and vitamin D, and is said to contribute to over twenty essential ingredients a growing child needs. The nutritionally-enriched product has become a competitor for other milk-based drinks. It also faces scrutiny from supporters of natural milk consumption, including those who promote breastfeeding.