Widely known to be a term coined by Douglas Copeland’s 1991 book Generation X, the term carries cultural meanings and targets a market. Generation X generally refers to people who grew up after the Civil Rights Movement and up to the early 1980s, after (and offspring of) the baby boomers. More importantly Generation X is a state of mind—cynical, ironic and sarcastic—the slacker type. As a marketing ploy Generation X aims for a mostly white middle class with a pretty carefree lifestyle.