(1903 – 1998) Pediatrician to the baby boomers. Spock’s Common Sense Book of Baby and Child Care (first published in 1946 but undergoing multiple revisions and new editions thereafter) revolutionized childcare for postwar America. He promoted warmth, creativity and respect for the child’s individuality rather than discipline and distance (although later physicians and parents have challenged his ideas, ranging from guidance to nutrition). In the 1960s, Spock also became a leader in the anti-Vietnam War movement so many of his “children” had embraced; in 1972 he became the presidential candidate of the People’s Party.