Beedle, also known as Terry in different localizations of the games, is a traveling merchant who sells Link numerous items to help aid him as well sometimes exotic items. He also values his consumers with rewards discounts. He first appears in The Wind Waker where he can be found around numerous islands in the Great Sea on his boat shop.

In The Minish Cap, Beedle appears in Hyrule Town selling Picolyte after Link fuses kinstones and clears the area with Gust Jar.In Phantom Hourglass, his role is the same as that in The Wind Waker as well he sells boat parts.

In Spirit Tracks his role is the same but instead of a boat, he is seen soaring above in a balloon across New Hyrule. Link has to bring the boy from Aboda Village to Beedle to fulfill his dream of flying which Beedle agrees to have him on board and as well to obtain a Force Gem. In Skyward Sword his role is the same, traveling from his island home to Skyloft in a pedal-powered wooden shack with helicopter-type propellers.

IGN ranked him number 14 of the Top 20 Weirdest Zelda Characters.