1) According to the International Association of Convention & Visitors Bureaus, when an inquiry by a corporation/association/organization/independent event organizer that includes a request for a minimum of 10 sleeping rooms over a specific set/range of dates is forwarded by the CVB sales staff only to those hotels that meet the event organizers event criteria. A lead is more formalized than just exchanging/forwarding business cards to hotels. For convention center events, if the CVB sends a lead first to the convention center for date availability and then to the hotel(s) for room blocks as a matter of policy, this process should be counted as one (1) lead for reporting purposes. (rhymes with seed). 2) Potential customer. 3) Amount of space between lines of type (rhymes with dead).