Customer relationship management (CRM) software addresses customer life cycle management business processes, and provides functionality to enterprises in sales, marketing and customer service (including call and contact centers) through collaborative, operational and analytical components.

Customer Relationship Management Software Buyers Prioritize Sales Force Automation, According to 2013 Study. SummaryArticle NameCRM - Customer Relationship ManagementGartner, Inc.Gartner, Inc.DescriptionCustomer relationship management (CRM) software addresses customer life cycle management business processes.