Home > Blossary: Information Technology > Term: customer information management and application (CIMA)
customer information management and application (CIMA)
A six-step process starting with a business plan followed by a technology plan. The six steps are:
1. planning
2. information acquisition
3. information compilation, storage and maintenance
4. information analysis
5. information application
6. information distribution
- Part of Speech: noun
- Industry/Domain: Technology
- Category: Information technology
- Company: Gartner
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