Ubiquitous chain that began as a music and jeans store in San Francisco, CA in 1969.

GAP took on a more designer look with Mickey Drexler in 1983, when it also purchased Banana Republic. While it targets baby boomer infants and children with simple designs and interchangeable components, its primary market remains teenagers and twenty-somethings looking for cool clothes and even the transition to adulthood with GAP ties and coats. This appeal has made the company notable for well-designed (and globally copied) advertising campaigns featuring celebrities and ordinary teenagers launching fashion trends like khakis and vests.