Long-established companies from opposite ends of rugged America that define an outdoor “look” and nature as a fashion kingdom. Eddie Bauer founded his sport’s store in Seattle, Washington, in 1920, later adding casual gear and women’s apparel to the expedition resources it featured. Sold to General Mills in 1968 (and retailer Spiegel in 1988), the store has expanded globally to $1.7 billion in sales, with 600 stores and active catalog and e-commerce trade backed by unconditional guarantees. Its rival was founded in 1912 by Leon Leonwood Bean in Freeport, Maine, whose waterproof boots for hunting launched a line of 16,000 guaranteed products and $1 billion in sales, primarily catalog and online. The main retail store in Freeport, open all day everyday has become a tourist attraction in itself. Their clothing and lifestyle items have been copied by other brands and successfully exported as an American style.