- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Sums of money negotiated by manufacturers with distribution channels in return for the carrying out of certain functions or activities.
Industry:Advertising
The selection of specific market segments at which to aim marketing or marketing communications.
Industry:Advertising
A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.
Industry:Advertising
Used in the analysis of a company or brand’s competitive position.
Industry:Advertising
The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.
Industry:Advertising
semiotics, the study of nature of meaning, in contradiction to semantics that is study of significance, actually what corresponds to semiotics.
Industry:Advertising
The process by which manufacturers agree to abide by codes of practice without the force of law.
Industry:Advertising
