- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
Industry:Advertising
A response to a purchasing decision in which the consumer’s direct experience of the product or service matches or exceeds its expected performance.
Industry:Advertising
The offer of a free gift to encourage the purchase of a specified product or service.
Industry:Advertising
A management technique in which a product is depicted as passing through a series of progressive stages.
Industry:Advertising
The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.
Industry:Advertising
The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.
Industry:Advertising
The understanding of the psychological profiling of prospective consumers.
Industry:Advertising
A promotional strategy in which the manufacturer or supplier promotes a product or service to the endconsumer with the aim of stimulating demand.
Industry:Advertising
A media scheduling approach in which short, heavy bursts of advertising are followed by extended periods of low-level expenditure.
Industry:Advertising
A promotional strategy in which the manufacturer or supplier promotes a product or service through a series of marketing intermediaries with the aim of pushing the product through the channels of distribution.
Industry:Advertising
