- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The avoidance of television commercials that have been pre-recorded on videotape.
Industry:Advertising
An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.
Industry:Advertising
A market research technique which analyses consumer response and buying behaviour over an extended period of time.
Industry:Advertising
Sums of money negotiated by manufacturers with distribution channels in return for the carrying out of certain functions or activities.
Industry:Advertising
A form of personal selling in which the communications process is conducted via the telephone.
Industry:Advertising
The selection of specific market segments at which to aim marketing or marketing communications.
Industry:Advertising
The identification of a group of potential consumers who have specific characteristics in common.
Industry:Advertising
A sales promotion technique in which the consumer is offered a chance to win a prize. To satisfy legal requirements, such promotions are rarely based on a purchase requirement.
Industry:Advertising
