- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The consequence of presenting an advertising campaign to target audiences.
Industry:Advertising
Computer-based records compiled from external sources which can be used for the purposes of direct marketing.
Industry:Advertising
A sequence of stages through which the individual passes over time.
Industry:Advertising
The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.
Industry:Advertising
A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.
Industry:Advertising
Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.
Industry:Advertising
Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.
Industry:Advertising
A policy by which products or services are sold using their category name.
Industry:Advertising
The calculation of net sales value minus the cost of goods over a defined period.
Industry:Advertising
The creation of an aura or beneficial image which is transferred from one category to another.
Industry:Advertising
