- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process of dissemination of information to establish shared meaning between the sender and the receiver.
Industry:Advertising
The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
Industry:Advertising
The interpretation of stimuli and the organization of thoughts and ideas.
Industry:Advertising
broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
Industry:Advertising
The promotion of its products or services by one company to another.
Industry:Advertising
A grouping of consumers based on the specific benefits they desire from a product.
Industry:Advertising
A measurement of the extent to which consumers are committed to a particular brand.
Industry:Advertising
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
Industry:Advertising
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
Industry:Advertising
