- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The way in which a company is perceived, based on its history, beliefs and philosophy.
Industry:Advertising
Campaigns created to promote awareness and understanding of a company.
Industry:Advertising
The activities in which people engage in order to satisfy needs, wants and desires.
Industry:Advertising
The programme of communication and change that a company undertakes in order to communicate its values.
Industry:Advertising
A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.
Industry:Advertising
Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great or the risk is high.
Industry:Advertising
A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.
Industry:Advertising
The creation of an understanding about a product, service, object or person.
Industry:Advertising
The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.
Industry:Advertising
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
Industry:Advertising
