- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.
Industry:Advertising
The document embodying the specific media objectives, strategy and tactics designed to support a brand.
Industry:Advertising
The process of determining the means by which an advertising message will be communicated to a defined audience.
Industry:Advertising
A graphic representation of the dates, times and media sources in which advertising is to be placed.
Industry:Advertising
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
Industry:Advertising
Those agencies which operate a network in many different countries and offer clients a common approach to the resolution of advertising requirements.
Industry:Advertising
The process of ensuring the transmission of a message without the use of words or language.
Industry:Advertising
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
Industry:Advertising
