- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.
Industry:Advertising
The process by which the tools of marketing communications are used in combination to reinforce each other.
Industry:Advertising
Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .
Industry:Advertising
The process of change to an individual’s behaviour resulting from experience.
Industry:Advertising
The way in which a person lives, identified by his activities, interests and opinions.
Industry:Advertising
The gathering and assessment of data and other information.
Industry:Advertising
The means by which the characteristics of homogeneous groups of consumers can be determined.
Industry:Advertising
The ways in which a market for any product or service can bedefined or segmented.
Industry:Advertising
The management process responsible for identifying, anticipating and satisfying consumers profitably.
Industry:Advertising
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
Industry:Advertising
