- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A calculation of the number of times a target audience is exposed to an advertising message during a given period.
Industry:Advertising
Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.
Industry:Advertising
A policy by which products or services are sold using their category name.
Industry:Advertising
A method of segmenting the market using a combination of psychographic and geographic data.
Industry:Advertising
The identification of market or audience segments based solely on geographic factors.
Industry:Advertising
The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.
Industry:Advertising
The calculation of net sales value minus the cost of goods over a defined period.
Industry:Advertising
The creation of an aura or beneficial image which is transferred from one category to another.
Industry:Advertising
The identification of a sequence of stages to explain the working of advertising.
Industry:Advertising
The creation of an identity for a product or service by its association with other values.
Industry:Advertising
