- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The person within a company or organization who is responsible for the development and co-ordination of advertising activities.
Industry:Advertising
The development of a series of advertisements placed in one or more media in order to communicate a proposition to a designated target audience.
Industry:Advertising
The mental and behavioural stages through which an individual passes before making a purchasing decision.
Industry:Advertising
The percentage of a total audience which will be exposed to a message during a defined period of time.
Industry:Advertising
A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.
Industry:Advertising
The consequence of presenting an advertising campaign to target audiences.
Industry:Advertising
Computer-based records compiled from external sources which can be used for the purposes of direct marketing.
Industry:Advertising
A sequence of stages through which the individual passes over time.
Industry:Advertising
The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.
Industry:Advertising
