- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A response to a purchasing decision in which the consumer’s direct experience of the product or service matches or exceeds its expected performance.
Industry:Advertising
The offer of a free gift to encourage the purchase of a specified product or service.
Industry:Advertising
A management technique in which a product is depicted as passing through a series of progressive stages.
Industry:Advertising
The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.
Industry:Advertising
That element of the marketing mix which includes all forms of marketing communications .
Industry:Advertising
The process of determining and co-ordinating the elements of the promotional mix.
Industry:Advertising
The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.
Industry:Advertising
The understanding of the psychological profiling of prospective consumers.
Industry:Advertising
