- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.
Industry:Advertising
The identification of the specific goals which advertising is designed to fulfil.
Industry:Advertising
The establishment of procedures for anticipating and dealing with communications problems.
Industry:Advertising
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
Industry:Advertising
The process of maintaining and refining accurate customer information.
Industry:Advertising
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
Industry:Advertising
The activities in which people engage in order to satisfy needs, wants and desires.
Industry:Advertising
A campaign of advertising over an extended period (usually at a low level of impact).
Industry:Advertising
The process of dissemination of information to establish shared meaning between the sender and the receiver.
Industry:Advertising
